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BRANDING FUZIONS FROZEN YOGURT |
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Fuzions Frozen Yogurt was a new business venture from an existing client who owned a string of tanning salons. We were approached to create a logo and subsequent marketing materials. When designing a logo for a new company—particularly in a crowded market—we look closely at competitors and consider relevant criteria such as name, type of business or service, appropriate color palette and typography, to name a few. For example, we determined that frozen yogurt competitor logos primarily fell into one of two categories: fruit or swirls.
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COMPETITORS UTILIZING A FRUIT ELEMENT
COMPETITORS UTILIZING A SWIRL ELEMENT
In order to stand apart from the competition, it might be more advantageous to reject fruit or swirls in favor of another concept. However, because of the name Fuzions, we chose a swirl strategy to suggest the process of fusing together a variety of flavors.
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